See how it's fading?
Don't base it on following the news, even to wholly critique. Don't base it on pet issues. Daisy chain yourself to any kind of feed, and a full or even partial severance of the feed will sever you.
It has to be about more, if you want it to survive. It has to be about the embarrassing stuff, too (no, not the cutesy-embarrassing stuff; I'm one step ahead of you on that one). Be your own author. Be the monk in the crumbling abbey, holding the banner even only for those a thousand years away, so that it doesn't get forgotten entirely. In that moment, you are connected to everyone who ever did the same. It is more alive than chanting loons and costume diamonds.