Elites always create the "free rider problem" that justifies their police powers. Junk paper mail is caused by elites having the USPS provide delivery to certain preferred organizations at a substantial loss; consumers thus learn to ignore most mail, raising the financial bar required to get someone's attention, and making honest grassroots attempts to create awareness of anything else seem suspicious. Rousseau said it already, but it's useful looking at this again in light of the destruction of most of the good parts of the internet.
The same thing happens with "spam," as e-mail providers control and sell lists of addresses in order to facilitate spam, and other b.s., that causes people to be mistrustful of things they find on the internet. For their own safety, people migrate to "trusted" venues, which makes them a captive audience for later manipulation. Reliance on certain communication venues--e-mail or networking accounts--places data in the hands of the gatekeepers who have promised to protect you from the spam-wave they created. Not only do you now have to see the ads, you're also steered into the virtual Superdome with frightened, petty humans who gnash their teeth at difference and thrive on the protective aura of six or seven artificial personalities.
"The Division of Labor," by keeping people sparkly-eyed and ignorant about the institutions and technologies that govern their lives, is a way of producing not efficiency, but captive audiences, always awaiting Form 261-7B.4 from HR.
The original version of this, as far as modern civilization goes, was of course the highwaymen and caravan-raiders who crushed small traders, forcing people to rely on "safe" toll roads, and pay protection money to lords, who would then convert their highwaymen to armies, and villages to walled towns under military control. Not only did this allow markets to be controlled, it allowed crime to be controlled--"independent" highwaymen, unable to muster the resources of the nobles, fell to the larger armies. Merchants who resisted tolls became, to elite definition, first smugglers, then highwaymen themselves, starved to the point of rebellion. Peasants who resisted resettlement became gypsies, goyim, gremlins or goblins, untrustworthy and unwashed, their meddling blamed for all the problems that happened inside the walls. No doubt those roving Romani are the explanation for those missing pots and pans, and God knows those damned Bedouin and their olive trees are ruining the trade in Phoenician fabrics.
The independent spammers can now be vigorously resisted, because they lack political power. The real spammers are now not only respectable, but un-removable and un-ignorable: the standing professional army of admen, whom we absolutely had to let inside the gates, in uniform, to protect us from the bandits who stole all our crops last season. This is why modern armies required vigorous shaving and clipping--so that you would see absolutely no connection between those hairy, dirty bandits, and the valiant soldiers, equipped with their tiger-protection rocks, who keep the bandits away.
Before he gets popped, Guido hears the Don say, "I heard you was using the deli to run your own small-time scams." And Guido thinks, "But idn't dat whut you say wuz da way ta git ahead in dis world?"