If the corporate age continues to ascend, we'll one day be given, or adopt, the assumed background title of "assets," e.g., telephone support will ask for your asset status. When discussing the assetship of the local newsgirl, slut or not-slut, we'll defend her, "no, no, she's a solid asset, been with her boyfriend for years." This has become NuTrade lingo as a compliment in a business or political setting, but would expand into all other aspects of life to replace "citizen." Dead firefighters will be expired assets, newborn babies will be investment assets, foreign assets will desire to become domestic assets, and so forth.
We'll be offended for some amount of time, probably a brief one. People will make the traditional "I'm not a number!"-style arguments. It's impersonal; it's indicative of the economicization of social space; it's something else. As they say, blah-blah. More telling than whatever arguments we might make or be now making will be, and is, our forgetting that it was once as offensive, as garish, and as presumed-evil to call someone a "citizen." To not proudly, but to mundanely, be an asset, will be an interesting turning point.